Published on 24 January, 2021 by Thomas Haines
In August 2018, Practice Insight waved goodbye to two of our founding products, Filing Analytics and Citation Eagle. As these two products joined the CPA Global family our team turned their focus to WiseTime. A year on, as WiseTime continues to grow and be the focus for our team, we have decided to officially change our name from Practice Insight to WiseTime.
Our new name and branding signify our direction forward, as we continue to embody the core values and ideals that have always guided the Practice Insight team. We will continue to engineer software that provides transparency and strives to make our customers’ lives easier whilst upholding the highest standards in customer service.
This was not a decision we made lightly but one we made with conviction. It isn’t easy to let go of a company name that holds many memories and has grounded roots within the IP industry. However, it is a natural progression. With our team and passions so heavily invested in WiseTime, in the course of a year, we have indeed already embodied the name.
So here we are, the same dedicated experts that have been Practice Insight since 2010 – now officially WiseTime.